About us
We founded Welcome To Home to address the urgent shortage of homes for low-income earners and to prove that affordability doesn’t have to mean poor quality.
Combining cost-effective construction methods with environmental enhancements and community-fostering technologies can significantly increase the value of housing for residents, communities, and investors.
FOUNDER
John Broekman
“For nearly 30 years we have been developing high-end luxury residences for discerning clients. Over the course of time it became evident that regular, decent housing has become more and more out of reach for so many. So we decided to do something about it.
Together with my family and partners we created Welcome To Home. Our ambition, however, is to do more than just build affordable housing; it is to create real homes and lasting communities.”
FOUNDING PARTNERS
Luis Martínez-Almoyna Rifà
Luis is a specialist in corporate transactions and financing operations. He has more than 20 years experience in international investment banking and a strong track record in real estate and capital raising transactions.
“The sector provides a rare opportunity to combine strong returns with lasting social impact. By using new technologies, models and partnerships we can make quality homes more efficient to build and operate - and transform how affordable housing is delivered.”
Peter Polster
Peter is a creative strategist and business leader with extensive experience in guiding and overseeing the growth of marketing consultancies across Europe.
“The Hierarchy of Needs is a concept in psychology that’s taught in every basic business course, defining housing as a fundamental human need. More than just shelter, it is the foundation for opportunity, stability and community. Yet, the universal housing crisis remains largely unaddressed. We are working to change that.”